Search Engine Optimization (SEO)

The goal of Search Engine Optimization (SEO) is for your website to appear higher on Google searches.  This is a very important process because consumers usually don't look past the first page when searching for products or services.  Also, SEO is not an ongoing expense, so once you have good SEO, you will receive the benefits for as long as you have a website.  So it is well worth paying for SEO, as it will cost a small percentage of the value of the traffic it will bring.